Top cowboys announce ERA Rodeo
By Chelsea Toy (Spin To Win)
By the time you read this post, you’ve likely seen top cowboys posting about ERA Rodeo across Facebook. If you’ve missed it, it’s a new association looking to host 15 rodeos, promising just the top talent in the industry across the country with a world championship in Dallas in 2016.
“It’s about a different opportunity for the sport with the best guys going against each other every time,” said Clay Tryan, three-time heading world champion.
Long-time rodeo sponsorship guru Tony Garritano is at the helm as president and CEO.
“We felt there needed to be a concentrated focus on the best guys in the world,” Garritano said. “There needed to be a way to showcase the best talent in the world and there isn’t one currently…by maximizing that, I believe we can help rodeo overall. If you showcase the best guys in the world, and they broaden the platform of the sport and increase sponsorship, over time more people will want to participate in the sport. If 1,000 new people get involved, and only 10 will make it to the best level, the other 990 will go to other tours and associations throughout the rodeo industry and help it grow.”
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Posted by: Charlie Middleton